Transcript of a conversation with Himani Conner, Founder of Writing Mischief Digital Hi everyone, and welcome to our podcast. I'm your host, Kyle Roof, and today I'm joined by Himani Conner, the founder of Writing Mischief Digital. Himani is a digital marketing expert with over 10 years of experience in the industry. She specializes in helping businesses grow their online presence through SEO, content marketing, and social media marketing. In this episode, we'll be talking about her journey to starting her own agency, her unique approach to SEO, and her advice for other aspiring entrepreneurs. So without further ado, let's get started. **Kyle:** Hi Himani, thanks for joining me today.
**Himani:** Thank you for having me.
**Kyle:** So, can you tell us a little bit about your background and how you got started in digital marketing?
**Himani:** Sure. So I've always been passionate about writing and marketing. I started my career as a content writer and quickly realized that I wanted to learn more about the technical side of things. So I went back to school and got my master's degree in digital marketing. After graduating, I worked for a few different agencies before starting my own business in 2018.
**Kyle:** What was it like starting your own business?
**Himani:** It was definitely a challenge, but it was also incredibly rewarding. I loved the freedom to be my own boss and to work on projects that I was passionate about.
**Kyle:** What are some of the biggest challenges you faced when you were first starting out?
**Himani:** One of the biggest challenges was finding clients. I didn't have a network of people who were looking for digital marketing services, so I had to do a lot of cold outreach. I also had to learn how to manage all the different aspects of running a business, from marketing to sales to accounting.
**Kyle:** What advice would you give to other aspiring entrepreneurs who are thinking about starting their own business?
**Himani:** My advice would be to do your research and make sure that you're passionate about the industry you're entering. You also need to have a strong business plan and a clear understanding of your target market. Finally, don't be afraid to ask for help when you need it. There are plenty of resources available to aspiring entrepreneurs.
**Kyle:** What are some of the key factors that have contributed to your success?
**Himani:** I think there are a few key factors that have contributed to my success. First, I'm passionate about digital marketing and I'm always looking for new ways to improve my skills. Second, I'm always willing to learn new things and I'm not afraid to ask for help when I need it. Third, I'm always looking for ways to provide value to my clients and I'm always willing to go the extra mile.
**Kyle:** What are your thoughts on the future of digital marketing?
**Himani:** I think the future of digital marketing is very bright. With the continued growth of the internet, there will be more and more opportunities for businesses to reach their target audiences online. I also believe that artificial intelligence and machine learning will play a big role in the future of digital marketing, as they will help businesses to automate tasks and personalize their marketing campaigns.
**Kyle:** That's great insight. Thanks so much for sharing your story with us, Himani.
**Himani:** You're welcome.
**Kyle:** And thank you for listening to the podcast.
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