**Table of Contents**
* **Introduction**
* Neil Patel is a digital marketing expert and the founder of NP Digital.
* He has been featured in Forbes, Entrepreneur, and The New York Times.
* He is a best-selling author of four books on digital marketing.
* **Key Takeaways**
* Don't just focus on the tactics to rank, focus on keeping people on your page and having a good content and good product.
* On-page SEO is the stuff you're doing to your own web pages that you can control, like speeding up your website load time.
* Off-page SEO is signals from other sites to yours, like links.
* If you had a choice between organic SEO and investing in Google ads, you should try either or there is no right answer.
* When it comes to email marketing, everyone and their moms are trying to grow their email list. Give away a tool for free, people love free stuff.
* LinkedIn ads are a great way to target specific companies and people.
* Scrub your email list of cold subscribers and make sure your emails are hitting the inbox.
* Casual subject lines, educational content, and responding to questions are all good ways to get people to open your emails.
* Aim for 30%+ open rates and 1-2% click rates for your email marketing campaigns.
* The biggest trends in marketing right now are podcasting and AI.
* AI can be used to automate tasks, analyze analytics, and create content.
* IG verification and Twitter paid verification are hot topics right now.
* Neil's one actionable tip for entrepreneurs is to break down their goals into monthly, weekly, daily, and hourly tasks.
* Neil's secret to profiting in life is to be content and appreciative of what you have.
* **Resources**
* Neil Patel's blog: neilpatel.com
* NP Digital: npdigital.com
**Highlights**
* Neil Patel is a digital marketing expert and the founder of NP Digital.
* He has been featured in Forbes, Entrepreneur, and The New York Times.
* He is a best-selling author of four books on digital marketing.
* Don't just focus on the tactics to rank, focus on keeping people on your page and having a good content and good product.
* On-page SEO is the stuff you're doing to your own web pages that you can control, like speeding up your website load time.
* Off-page SEO is signals from other sites to yours, like links.
* If you had a choice between organic SEO and investing in Google ads, you should try either or there is no right answer.
* When it comes to email marketing, everyone and their moms are trying to grow their email list. Give away a tool for free, people love free stuff.
* LinkedIn ads are a great way to target specific companies and people.
* Scrub your email list of cold subscribers and make sure your emails are hitting the inbox.
* Casual subject lines, educational content, and responding to questions are all good ways to get people to open your emails.
* Aim for 30%+ open rates and 1-2% click rates for your email marketing campaigns.
* The biggest trends in marketing right now are podcasting and AI.
* AI can be used to automate tasks, analyze analytics, and create content.
* IG verification and Twitter paid verification are hot topics right now.
* Neil's one actionable tip for entrepreneurs is to break down their goals into monthly, weekly, daily, and hourly tasks.
* Neil's secret to profiting in life is to be content and appreciative of what you have.
