🚀 How I Failed with My First Drop Shipping Store and What I Learned
Are you a beginner drop shipper wondering if drop shipping is worth it? Have you tried selling a product and failed to make any sales? If so, you're not alone. In this article, I'll share my experience with my first drop shipping store and the lessons I learned from it. By the end of this article, you'll have a better understanding of what it takes to make a product work for you and how you can potentially see results a lot faster.
Table of Contents
- Introduction
- The First Product I Tried to Sell
- Why I Decided to Sell It and Why It Didn't Work
- Lessons Learned from My Failure
- Lesson 1: Find a Unique Variant of a Winning Product
- Lesson 2: Build a Better Store
- Lesson 3: Create Your Own Video Ads
- Conclusion
- Highlights
- FAQ
The First Product I Tried to Sell
Back in mid-2019 to early 2020, I came across a product on my Facebook feed that caught my attention. It was the laser epilator by Hey Silky Skin, a brand that had millions of views and was selling extremely well. As a beginner drop shipper, I thought this was a winning product and decided to sell it on my Shopify store.
Why I Decided to Sell It and Why It Didn't Work
The laser epilator had a wide market of people who wanted to purchase it, mainly women. It also had an amazing wow factor because it could get rid of hair in unwanted places very quickly. On top of that, it had a good profit margin, with a cost of around $20 to $30 on AliExpress and a selling price of $100 or more.
However, I made some critical mistakes that led to the failure of my first drop shipping store. First, the product was saturated, with a lot of sellers trying to sell the same product using similar creatives. Second, my store was terrible, with poor copywriting, generic branding, and no reviews. Third, I used ripped creatives, which Facebook can detect and suppress.
Lessons Learned from My Failure
Lesson 1: Find a Unique Variant of a Winning Product
One of the biggest mistakes I made was trying to sell the same product as everyone else. Instead, I should have found a unique variant of the laser epilator that produced the same results but looked different and caught people's attention. This way, I could stand out from the competition and increase my chances of making sales.
Lesson 2: Build a Better Store
Another mistake I made was building a crappy general store instead of a one-product store. A one-product store would have helped me establish an authority figure for that product in this space and branded the entire website to make it look like I was the original creator or brand of that product. I should have also added good reviews, a warranty, and a simple logo to increase customer trust and conversion rates.
Lesson 3: Create Your Own Video Ads
Finally, I should have created my own video ads instead of using ripped creatives. By creating my own videos, I could stand out from the competition and show customers why they should buy from my brand instead of a multi-seven figure brand that already has amazing ads and website.
Conclusion
In conclusion, my first drop shipping store failed because of saturation, a terrible store, and ripped creatives. However, I learned some valuable lessons that you can apply to your store to increase your chances of making sales. Find a unique variant of a winning product, build a better store, and create your own video ads.
Highlights
- Find a unique variant of a winning product to stand out from the competition.
- Build a better store with good reviews, a warranty, and a simple logo to increase customer trust and conversion rates.
- Create your own video ads to show customers why they should buy from your brand instead of a multi-seven figure brand.
FAQ
Q: Is drop shipping worth it for beginners?
A: Yes, drop shipping can be a profitable business model for beginners, but it requires hard work, patience, and the ability to learn from failures.
Q: How can I find a winning product to sell?
A: You can use tools like AliExpress, Amazon, and Google Trends to find products that are in high demand and have low competition.
Q: How can I stand out from the competition?
A: You can find a unique variant of a winning product, build a better store, and create your own video ads to show customers why they should buy from your brand instead of a multi-seven figure brand.
Resources:
- [USA Drop](https://www.usadrop.com/)
- [Hey Silky Skin](https://heysilkyskin.com/)
- [Rose Skin Co](https://roseskinco.com/)
- [Facebook Ad Library](https://www.facebook.com/ads/library/)
