📈 Seasonality in Affiliate Marketing: How to Prepare for Q1 Earnings Decrease
As an affiliate marketer, you may have experienced the excitement of record earnings during Q4, especially in December. However, it's important to be aware of the seasonality in most consumer-based businesses, especially online businesses. In this article, we'll discuss the pullback in earnings that typically occurs in Q1 and how to prepare for it.
📉 Q1 Earnings Pullback
Q1 is typically a pullback in earnings for affiliate marketers. There are several theories as to why this happens. One reason is that people tend to overspend during the holiday season, creating a boost in consumerism online. However, as soon as the holiday season is over, people realize they've spent too much and pull back their spending in January. Additionally, many people have New Year's resolutions to get healthy and fit, change their lives, and create a budget to get their finances in place. This trickles down to the advertisers who are buying ad space and the companies that own products. As a result, less people are buying products, and affiliate marketers make less in commissions and advertising revenue.
💰 Prepare for Q1 Earnings Decrease
The first step in preparing for Q1 earnings decrease is to know that it's going to happen. Take a part of the big puffed up earnings from November and December and put it away for January and February, knowing full well that those months are probably going to be a little bit lower in earnings. This will help you weather the storm and avoid any financial difficulties.
🚫 Amazon's Removal of Carousels
In addition to the normal pullback in earnings during Q1, Amazon has removed the lower carousel in a lot of positions. There is also chatter on forums and Facebook pages about upper carousels being missing for certain products. This could create a decrease in commissions, as videos won't show up on product pages, and fewer products will be sold through videos.
📈 Stay the Course
It's important to stay the course and not panic when earnings are down. This is normal and happens to most affiliate marketers. There may be some outliers that don't experience a decrease in earnings, but for most of us, it's part of the world we live in as Amazon influencers and affiliate marketers. Prepare your finances accordingly, knowing that you should be making a little bit less these first few months.
Pros and Cons
Pros:
- Record earnings during Q4
- Boost in consumerism online during the holiday season
- Opportunity to prepare for Q1 earnings decrease
Cons:
- Pullback in earnings during Q1
- Overspending during the holiday season
- New Year's resolutions to get healthy and fit and create a budget
🌟 Highlights
- Q1 is typically a pullback in earnings for affiliate marketers.
- People tend to overspend during the holiday season, creating a boost in consumerism online.
- Many people have New Year's resolutions to get healthy and fit, change their lives, and create a budget to get their finances in place.
- Amazon has removed the lower carousel in a lot of positions, creating a decrease in commissions.
- Prepare your finances accordingly, knowing that you should be making a little bit less these first few months.
🤔 FAQ
Q: Why do earnings decrease during Q1?
A: People tend to overspend during the holiday season, creating a boost in consumerism online. However, as soon as the holiday season is over, people realize they've spent too much and pull back their spending in January. Additionally, many people have New Year's resolutions to get healthy and fit, change their lives, and create a budget to get their finances in place. This trickles down to the advertisers who are buying ad space and the companies that own products. As a result, less people are buying products, and affiliate marketers make less in commissions and advertising revenue.
Q: How can I prepare for Q1 earnings decrease?
A: Take a part of the big puffed up earnings from November and December and put it away for January and February, knowing full well that those months are probably going to be a little bit lower in earnings. This will help you weather the storm and avoid any financial difficulties.
Q: What should I do if Amazon removes carousels?
A: This could create a decrease in commissions, as videos won't show up on product pages, and fewer products will be sold through videos. It's important to stay the course and not panic when earnings are down. This is normal and happens to most affiliate marketers. Prepare your finances accordingly, knowing that you should be making a little bit less these first few months.
